This course provides insights into economic, social/cultural, and environmental impacts on local, national and international destinations. In a rapidly changing global environment, destination competitiveness and sustainability relies on a destination's capacity to continually assess, plan, develop, manage, and market tourism offerings. No prerequisites are required for this course.With overnight travel outside of the lower mainland a supplementary fee will be payable for this course. Field assignments, a learning journal, mentorship assignment, development of a personal leadership profile form the course evaluation. Through guest speakers, mentors and selected readings Learners will explore the various elements of personal and career leadership. Meetings with leaders from regional marketing organizations, tourism entrepreneurs, global hotel brands, and special interest groups will be involved. In the field, Learners will uncover the tourism potential of an area, inventory current tourism products and services within various communities. Overnight visits to a series of communities along with classroom lectures and presentations will allow Learners to discover the attributes and skills needed for building a sustainable career and community. In this experiential hands-on course Learners will interact with business and community leaders both in the classroom and in the field. Centre for Applied Research & Innovation.
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